Every business owner is familiar with the concept of customer service. However, focusing on service alone is missing out on a lot of what makes a happy customer. Instead, business owners are turning to customer experience to form a better understanding of how to reach success through customer satisfaction.
Just like the seasons of the year, the economy cycles. It appears that we are in a heavy economic winter. Winter is not bad. It just requires preparation and an appropriate response to make it good. In fact, if you are a child, you look forward to the fun that comes with the change of season.
How well do you know your competition? Not just the one competitor nearby, but all of them? How much time do you spend gathering information about your competition? Are you "scouting" like they do in the military? Silently observing your competition, sizing them up, comparing their approach to yours? No, this is not "cheating". This is simply being on your toes and gathering critical data to help you be more successful.
There is nothing better than starting the new year with quick success.
What do you need to do this month to make sure that you get out of the gates fast (and keep those New Year’s resolutions alive)?
As a business coach encountering many people from different walks of life, I’ve found that most business owners I meet have some very interesting things in common. When asked, “what’s most important to you? What do you really want out of business? And out of life…?” The answers always have a similar thread.
Do you feel you are working long hours, and working really hard, but can’t seem to get ahead money wise? Do you leave your financials up to your accountant, and don’t really understand them?
At ActionCOACH we believe that since being in business should give you more life, we focus very aggressively on setting business goals, which will provide the resources and freedom to pursue the rest of your goals, contributing to a rich life.
Most of the business owners don’t do any testing and measuring for any of the business activities they do. Without testing and measuring, and therefore putting numbers to their various activities, they don’t know where they are, let alone where they are going.
One of the more common complaints I hear among business owners is how tough the competition is and how it’s getting tougher every day. The reality is that competition will never disappear; however, there are several effective strategies that can reduce the competition’s influence on your business.
The New Year often brings renewed energy and enthusiasm, and for many, a vision of how 2021 will be different from the previous year. Some will even have specific resolutions or goals in mind. The year has obviously changed to 2021 as it was simply a function of time.
If you are a business owner, you are frequently confronted with the issues of time management. You need expert skills at organizing your office and time in order to succeed.
At this time of year many people start PLANNING for 2021 with the intention of ACTING in 2020. If you want first quarter RESULTS, I suggest ACTING now!
Setting Your Goals. It's okay to admit it, a lot of business owners go through the year without a real clear picture of the goals they have for their business. Just going through the paces, week after week, without a clue whether they are ahead or behind. I think the reason most business owners do this is because if they never commit to a specific goal, then they can't be disappointed when they miss it. It keeps them from feeling worse about their lack of a real plan to succeed.
You’ve probably heard of Jay Conrad Levinson, the father of Guerrilla Marketing. Jay was also responsible for creating the Marlboro Man and taking Marlboro cigarettes from an unknown brand to the number one brand by a long margin in a very short time. Now I am not a fan of cigarettes, but I am a fan of using marketing strategies that work to grow your business. So I follow Jay Conrad Levinson and practice many of his Guerrilla Marketing strategies. I think you should also.
You must know the competition. Collect and compare their marketing documents, including advertisements, web pages, white papers, and sales brochures. Identify their main marketing messages and note similarities and overlap between vendors. Analyze product presentations and descriptions.
Having agreed on a solution to a particular problem within your organization, you first need to define that solution in terms of number of goals and objectives. For example, each goal could be expressed as follows: "For us to ...., we would need to ...." Record each goal at the top of a whiteboard or sheet of paper.
When profit declines, business owners react in different ways. Some look to cut expenses while others look to get more leads and customers by investing in advertising and other lead generation strategies. While controlling expenses is important whether profit is up or down, cost cutting is typically a short-term fix - you can only cut so much and still have a business.
Sometimes it feels like you can’t control anything. Everything is out of whack and totally out of sync. You feel helpless. It’s maddening. Most of us want control and even when we know we can’t affect the weather or traffic we stress and worry. But rarely do we look for the possibilities? Read More...
If the Global Pandemic isn’t the definition of a life-altering event, then nothing is. The spread of COVID 19 has change lives all over the world. Not only has it served as a reminder of how fragile life is, it has put a spotlight on the need for crisis and recovery plans that extend far beyond a natural disaster event. Read More...
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